THE CREATIVE BRIEF FOR YOUR LIFE™
Welcome to the 21-day program that will give you clarity, purpose, and direction.
$21 holds your spot.
Pay what you think it’s worth at the end.
This is for you if you’re…
- Mid or late career and ready for a pivot
- Unemployed or underemployed
- Worried AI is making your skills obsolete
- Feeling aged or pushed out of an industry
- Sitting on an idea and unsure how to start
- Overwhelmed by options
- Wondering what you want life to look like
- Freaking out about the future
This is the course that gets you back on course.
Over 21 live group sessions, you’ll connect and collaborate with like-minded peers while working through the program’s four phases: Research, Strategy, Creative, and Production.
Together they form a framework, inspired by the process award-winning advertising agencies use to build great brands, but reimagined and expanded to help you build a great life.
21
Group Calls Mon. to Thurs.
8
People per Group
60
Minutes Per Call
30
Minutes of Exercises a Day
Each phase includes a unique combination of proven exercises, tools, and writing prompts designed to activate latent potential and passion – and help you conceive, believe, and achieve.
Most people never stop long enough to work out what they want next. They stay busy, hope it sorts itself out and then wonder why nothing changes.
In one powerful sprint, this program gives you the structure, tools, and support to do it properly. And walk away with clarity, purpose, direction – and next steps.
100%of people who go through the program recommend it
80%of people take a first step in a new direction before the course is even finished
“It can be hard to get yourself out of your own box. Sometimes you need someone else to open the lid.” – Eran Thomson
How it works
Four phases. 21 days. Unlimited potential.
01
Research
Get curious about who you’ve been and who you are. What lights you up, what drains you and what you’ve achieved.
02
Strategy
Find the patterns. Your values, your proof of concept, discover where your passion meets the market.
03
Creative
Now we play. Explore possibilities, clarify your why, and write a personal tagline that conveys who you are becoming.
04
Production
Turn insights into action. Leverage your resources. Pick a winnable game, and name your next moves.
Day 21
Briefing
The final session, at the end of Phase 4. We present our creative briefs to the group, your Insights Report is shared, and your next chapter begins.
What the 21 day sprint looks like
- Live 1-hour group calls on Zoom
- We meet Monday to Thursday, same time each day: 21 sessions over five weeks
- A daily exercise or writing prompt, with worksheets – 30-60 mins
- A private WhatsApp group where you can ask questions and give/get support
- Weekends off to rest and reflect
“
Eran makes things better, makes you better – and made me feel more like me.
Katie I.
Human Systems Strategist
Human Systems Strategist
What you’ll have by Day 21
Two guiding documents for life:
Written by you
Your Creative Brief
Everything from the 21 days, distilled onto one page: your origin story, values, why, promise, zone of genius, voice, tagline, ten-year vision, three-month winnable game, first moves and what you’re leaving behind.
Written for you
Your Insights Report
A personal report that names your archetype, the three words that describe you, describes the shift you made from Day 1 to 21, and surfaces truths, ideas and opportunities you might not have seen coming.
Beyond your Brief and Insights Report
Three shifts, and everything you need to make them stick.
Outcomes
A future you’re excited about.
01
Clarity
Know exactly who you are and what you are, no matter where you are.
02
Purpose
Confidence around what you can uniquely contribute to the world.
03
Direction
An action plan and next steps toward a future you’re excited about.
Resources
Yours long after Day 21.
A toolkit
Every exercise and worksheet, yours to revisit any time you feel stuck.
A plan
A three-month winnable game and your first moves, already decided.
A group that gets you
Stay connected to the people who’ve seen you transform.
Access
Support that outlasts the program.
Proven results
Psychometrics that measure progress so you can see what shifted.
Exclusive newsletter
Filled with inspiration and links to valuable resources.
Mastermind group
Ongoing community support, accountability, new tools, and coaching.*
* By invitation
Your Creative Brief
This is the document you can refer back to when:
- You feel adrift, off course, or alone
- Who you are and what you do are out of alignment
- Deciding what to do next feels too hard
- Confidence is down or doubt creeps in
- An opportunity looks right on paper but feels wrong in your gut
- Someone asks what you’re doing with your life
“This course really surprised me. I’ve done The Artist’s Way, journaling, lots of workshops… but this one crept up on me and I do feel a shift, and a new sense of intention and purpose.”
Scott M.
Manager, Strategic Investments & Property / Painter
“Something just unlocked for me. The course is built around a framework of discovery, awareness and safety and the exercises really help you access more of your own agency.”
Katie I.
Human Systems Strategist
“I came looking for clearer direction and my brief turned into something totally different to what I expected. There’s something about the course that makes you realize, this is important, and I’m worth it.”
Vincent T.
Film Colourist / Family Man
“So much value… You can only imagine how many hours went into putting this together, and the forced discipline is such a good thing.”
Matt S.
Creative Director / Filmmaker
“If you want to shift things, trust this process and be honest and open to it. You’ll find inspiration and direction that you may not have had before.”
Carolyn M.
Program Coordinator / Actor
From Eran
This is the course I needed that didn’t exist.
I’ve had to reinvent myself multiple times. Sometimes by choice, sometimes not.
And in this program I will share all the tools I’ve used to change course and find a way forward when I’ve felt adrift.
When it comes to figuring out what we want, we often can’t see what’s right in front of us. So we wait and wallow and wonder while time goes by and we feel more confused and incapable of taking any first steps.
But if you want to survive and thrive in a world where creativity, adaptability, and comfort with uncertainty are ever more crucial, you have to lean in.
About Eran. I’m Eran Thomson, a keynote speaker, executive coach and the creator of The Creative Brief for Your Life. I’ve spent nearly 20 years as a Creative Director, founded multiple businesses with two exits, and for 13+ years I’ve run PowerProv, teaching leaders at Google, Westpac, PWC, Canva and more to listen, think on their feet and trust their instincts. I’ve also beaten cancer, visited 67 countries and am a feisty freestyle rapper – after 3 beers.
Pricing
Pay what you think it’s worth at the end
I’ve priced it this way because that’s how much I want the people who need this to have it, and how confident I am in this program’s ability to deliver the transformation required to move forward with more clarity, purpose, and direction.
The catch: I need you fully committed. This isn’t content you sit back, consume, and hope for change. You’ll need to be brave, open and willing to work.
1
Lock in your spot for $21
2
Fill in a short background form
3
Complete the 21 sessions
4
Decide what it’s worth
“There’s something about the course that makes you realize, this is important, and I’m worth it.”
Vincent T.Film Colourist / Family ManChoose your group
$21 USD locks in your spot. Each group runs once six people sign up.
Group: AL PASTOR
Mon–Thu, 8.30pm
New York time
7 Jan to 11 Feb 2027
8 spots left
Group: BAJA FISH
Mon–Thu, 7.00pm
Los Angeles time
7 Jan to 11 Feb 2027
8 spots left
Group: CARNE ASADA
Mon–Thu, 7.00am
Sydney time
28 Jan to 4 Mar 2027
8 spots left
Group: DIABLO
Mon–Thu, 7.30pm
Sydney time
28 Jan to 4 Mar 2027
8 spots left
Not the right time, or the right format?
THE 21-WEEK VERSION
Same method, one session a week, for people who can afford to take their time.
ONE-ON-ONE
Work through the program privately at your preferred pace with me as your Coach.
FAQs
Do I need to be creative?
No. This is a process, not an art project. If you can read, write and answer a question truthfully, you can do this.
Is this only for people in advertising?
No. The method borrows from advertising, but it’s built for anyone. The first group included a property investment manager, a program coordinator and a film colourist.
How big is each group?
A minimum of six people and typically a maximum of eight, so everyone gets heard.
How much time does it take?
The live calls are about an hour a day, Monday to Thursday, and each day there are 30 to 60 minutes of exercises to do. Fridays and weekends are off so you have time to process, reflect, and catch up on any exercises you may have missed during the week.
What if I miss a call?
If you miss a session, I’ll send you a written recap so you stay up to speed.
Are group calls recorded?
Yes. Calls are recorded for my use only (never shared) for two reasons: so I can write your Insights Report, and continue to improve as a Facilitator and Coach.
Is this therapy or career coaching?
Neither. It’s a structured program with a group and a guide. Big feelings can come up, and that’s welcome, but it isn’t a substitute for professional mental health support. If you’re interested in one-on-one coaching, please book a vibe check.
What happens after day 21?
A one-to-one follow-up call with me, included. After that, you may be invited to join a CBFYL Mastermind Group for people who want ongoing community support, accountability, new tools, and coaching.
What if none of the times suit me?
Join the waitlist and tell me where you are based. New groups will open based on demand.
What if my group doesn’t fill?
We need a minimum of six people for a group to go ahead. If a group doesn’t reach six, it will be cancelled. I’ll refund your $21, or you can apply it to the next group and be in priority position. Your call. If you need to move faster than that, you can always work with me one-on-one.
How do I know this will work?
Read and/or watch some of the testimonials and you’ll get a real sense of the transformation that occurs. But wait there’s more! We’ll also use psychometric tools to quantifiably track your progress before and after.
Is there a guarantee?
Yes. I’m so confident that you will love this experience and get tangible value from it that I’m letting you pay what you think it’s worth at the end.
How do I pay at the end?
I’ll share a link where you can enter whatever amount you feel best represents the value you got from the course. You can use Apple Pay, Google Pay, or a credit card.
What if I think it’s worth $0?
You won’t.
Is the $21 refundable?
No, unless I cancel your group. Then I’ll refund your $21, or you can apply it to the next group. Your call.
Let’s write The Creative Brief for Your Life
“Become the person your future self thanks you for.” – Seth Godin
Creative Brief for Your Life™ / © 2026