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ESPN World Series Baseball Eran Thomson Creative Director, Copywriter

ESPN World Series Baseball Campaign

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Just finished this series of social media ads for the Major League Baseball “World Series”* on ESPN. Somehow I made the observation that no other sport, institution or organisation has inserted as many expressions or turns of phrase into the English language as baseball. And once we realised it was probably true, the campaign sort of wrote itself. Hopefully we didn’t “drop the ball.”

*Why do they call it that when only American teams play? #DeepThoughts

Check out the ESPN World Series Baseball Social Media Ads here.

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