“Hopium” is when you HOPE the marketing materials you invest in will actually work without a strong rationale or understanding of why they should.
ADVERTISING
I GOT STUCK IN THE CHIMNEY
I’m excited to be joining the team at Chimney. Partly because it means I get to make more funny things, but also because their Scandinavian origins mean that I can talk like the Swedish Chef in meetings.
ESPN WORLD SERIES BASEBALL CAMPAIGN
No other sport, institution or organisation has inserted as many expressions or turns of phrase into the English language as baseball
OPTUS PAID RICKY GERVAIS MILLION$ – HERE’S MY 2¢
Someone (Optus) paid Ricky Gervais to make their ads funny. And then someone else (AdNews) asked me to share my two cents about them. Only one of us got a really good deal
I LET THE DOGS OUT. IT WAS ME.
Some recent headlines and body copy for an existing Fairfax Media print / social media campaign from The Royals
LIFE WITHOUT BARRIERS WINS SILVER CLIO & AWARD
Life Without Barriers video wins Silver at AWARD and a Silver Clio
MAXIMUS “GO BIG” WINS AN EFFIE
Now we have proof: Dick jokes are not only funny, but effective
ERAN.CO
Some people say advertising is bullshit or even evil…
SEND THIS BOY TO CAMP
I learned how to make a Tepee, dance at a Pow-wow, not tip over a canoe, and get to second base with a girl