Zuper superannuation: 2016-2021

Back in 2016, I set out to do something that sounded crazy.

Start a superannuation fin-tech.

The dream was to launch a financial business that helped people better understand the value of their money, have more of it, and do more with it so they can enjoy a higher quality of life, make a positive impact on the world, and create the future they want.

So together with another founder and eventually, a first-time CEO, we raised a few million dollars and launched Zuper.

 

Zuper was the first values aligned neo-wealth platform in Australia. Built by breaking industry norms to deliver innovative investments and easy to use tech packaged in a great brand with an approachable tone of voice.

Despite consistent growth and proven ability to attract customers, we started to run out of runway. VC’s were circling, but none of them looked like they would land in time, and in the end, we faced two options: Shut down or sell.

Zuper was acquired in 2020 by RevTech and merged with OneSuper (i.e. closed) in 2021.

I’d like to say it was good while it lasted, but really, founding Zuper superannuation was one of the most challenging things I’ve ever done.

Against the odds, we built an amazing brand and a world-first product that was truly good for the triple bottom line. And had the potential to do so much more.

It’s sad to see it go, but the learnings from the Zuper experience will live on, and I will always be grateful to the investors who believed in us, and for the wisdom I acquired.

If you were a Zuper customer, thank you. I wish we could have done more.

Check out this blog post if you want to know why I started a superannuation company in the first place.

Below, I’ve preserved some of the website’s pages that the Wayback Machine missed.

The Zuper superannuation manifesto