If you’re a copywriter then all the copy in your portfolio should reward the reader and in this one it does.

Think of your website as a frame and your work as the art and make sure the frame isn’t more interesting than what it holds.

Most great writers can write more than one type of thing. But that doesn’t mean all writing is created equal.

This folio is clean and simple, but behind each of those homepage tiles is a ton of unnecessary stuff.

You have to start somewhere and there are a lot of quick fixes we can make with this one.

If you surround the great work in your folio with less great work it might make people wonder if you know what great is.

The work is gorgeous and, even better, claims to be sustainably designed but it’s not clear how which is a missed opportunity.

This folio is playful, fun, and demonstrates creative thinking, but in several cases it could work harder to close the loop on the ideas.

A self-proclaimed “lighting artist” demonstrates a broad range of skills, but it’s hard to know what he really wants to focus on.

When you’re a Junior nobody expects you to have produced “real” work in your folio. You can do anything. As long as it’s great.

I wish I could speak Dutch because I get the sense there are some good ideas here. The stuff I do understand is nice.

There is so much eye candy on this site (or sites) and I want to look at all. But it’s all over the place.

It’s normal to want to put everything you’ve ever done in your portfolio. But you really shouldn’t.